01/31/22 Dolce & Gabbana to drop animal fur

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No fur future: luxury Italian brand follows in the footsteps of Armani, Gucci, Versace…

- In 2021, Italy banned fur farming starting with 1 January, 2022.

The organization Fur Free Alliance, which is comprised of almost 50 members from all around the world, including Animal Friends Croatia, has recently published excellent news: the luxury Italian brand Dolce & Gabbana will not be using animal fur in any of its collections, starting from 2022. The new policy meets guidelines outlined by the Fur Free Alliance. Dolce & Gabbana will work together with furriers to create a sustainable faux fur alternative, as a response to the change in consumers’ taste.

Fedele Usai, Dolce & Gabbana’s communication and marketing officer said: “Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged. We will integrate innovative materials into our collections and develop environmentally friendly production processes, while at the same time preserving artisans’ jobs and know-how otherwise in danger of fading”.

Joh Vinding, chairman of the Fur Free Alliance, which argues in favor of putting a stop to the exploitation and killing of animals for their fur, said: “We celebrate Dolce & Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce & Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future”.

The organization Animal Friends Croatia also welcomes the fashion giant’s decision: “We are glad that Italy’s fur farming ban, which was approved last year and implemented as of January 2022, brought about such a praiseworthy response of such a famous fashion brand as Dolce & Gabbana. Breeding of animals for fur is extremely cruel. Animals spend their lives locked up in tiny, dirty cages, where they can’t even move properly. Finally, they are killed by neck-breaking, strangling, poisoning, or genital electrocution. Therefore, banning fur is the only way to help the poor animals who are suffering and dying because of our vanity.

Dolce & Gabbana joined a growing number of fashion brands that have committed to dropping animal fur from their collections. These include Armani, Gucci, Prada, Versace, Moncler, and an online luxury fashion retailer Yoox Net-A Porter. Adidas, Burberry, Michael Kors, Jimmy Choo, and many other great names of the fashion industry have also said no to animal fur.

Dozens of countries, including Croatia, have already decided to protect animals such as martens, chinchillas, and other furry animals, by banning fur farming. Cramming of animals into unhygienic fur farms creates an ideal environment for deadly diseases. Due to COVID-19, tens of millions of animals have been killed at farms all around the world. Therefore, Animal Friends Croatia pleads for everyone not to buy or wear products that contain fur, skin, feathers or silk, but to instead turn to more ethical and environment-friendly alternatives.

Translated by: Tina Polasek

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