Luka Oman, President of the organization
SPEM Communication Group Zagreb
Ksenija Oletic, manager
Some basic data about the survey
Number of persons surveyed: 1,000
Sample: the general public (Croatian citizens over the age of 15); random systematic sampling based on the Croatian telephone book from 2001, combined with quota sampling (according to county, sex and age)
Standard margin of error
for N=1,000 is +/-3,1%
Standard margin of error for the sample of N=1,000 and 95% level of confidence is +/-3,1%. That means that in 100 repeated surveys (with the same sample size) the results of 95 of them would be different from the current results by +/-3,1% at the most.
Animal Friends organization is very visible in the general public, since more than 80% of surveyed persons have heard of it. They have also noticed actions and campaigns organized by the association's activists. As many as 70% have heard of the "Anti-Fur Protest," while somewhat less, namely 65,3%, have heard of the campaign of "Rescuing Beagles from the Faculty of Veterinary Medicine," 59,1% have taken notice of the campaign called "Vlatka Pokos – Shame for Croatia," 48,1% have heard of the "Prohibition of Kolinje (traditional home slaughter)" and 41% of "Families at the Seasides, Dogs in the Streets."
Only 9% of surveyed persons do not support vegetarianism and almost 58% have stated that they support vegetarianism even though they would not become vegetarians themselves. Almost one third of surveyed persons supports vegetarianism and might become vegetarians themselves, while 3,7% are declared vegetarians.
The survey also included questions on raising animals for fur and on wearing fur. As many as 52% of surveyed persons fully agree that raising animals for fur should be banned in Croatia, while additional 21% agree with the ban, which means that 73,7% of surveyed persons either agree or fully agree with the ban.
Almost 60% agree or fully agree with the statement that wearing fur is outrageous and unethical, while ca. 20% disagrees or fully disagrees.
An exceptionally high percentage of surveyed persons, namely 86,8%, agrees of fully agrees with the statement that animal abusers should be punished and even sentenced to prison if necessary, while only 6,7% disagrees or fully disagrees.
Moreover, 83,3% of surveyed persons agree or fully agree with the statement that cosmetic products and cleaning products should have a clear indication of whether they have been tested on animals or not, while 73,1% agree or fully agree with the statement that experimenting on animals in unethical and should be banned.
Zagreb, January 23, 2007